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Here's a question for you, if your business was a car 🚗 what type of car would it be?

Maybe a premium Mercedes Benz C-Class, a 'go anywhere' Toyota Landcruiser or perhaps a futuristic Tesla Model 3?

This question is a great starting point for thinking about your branding/messaging and if you are on point in accurately portraying the business.

As an example, it's not often that you'll find Mercedes promoting discounts or advertising cheaper options for their potential buyers. Why? Because price isn't the asset they want to use to attract new customers. Instead it's the quality and prestige of the brand.

Building on this, we can start to ask some more questions...

  • What is it that we want to be known for?

  • Do we know what our strengths are?

  • Are we actively promoting our best assets?

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