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Which of these is the most important key selling point your business really prides itself on?
As an example, McDonalds is very affordable and very fast, but some would argue that quality is not that great when it comes to being nutritious. And that's ok...you don't need to tick every box to be a success. The fact that your product/service is expensive could be a positive i.e Mercedes make high quality cars with superior reliability, but you'll pay a premium price and may have to wait to receive your choice of model = low speed, however they are still very successful
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