The Adventure for Dementia campaign is a non-for-profit organisation whose objective was to raise money for dementia research. This involved Matt, Heather and Craig, who embarked on an epic journey riding his road bike from Brisbane all the way to Cairns. Matt completed the feat in just seven days in order to spread awareness and donations for dementia research.
ASSISTED IN RAISING
FOR THE CAMPAIGN
INCREASED MAJOR SPONSORSHIPS BY
FOR THE CAMPAIGN
Prior to engaging with Flex Public Relations, the Adventure for Dementia campaign (A4D) had no media presence. They were looking to increase awareness and establishment of their campaign and cause. They were also looking to increase their sponsors and donations.
Flex Public Relations has established itself with the ability to successfully create and produce engaging digital media content. We have made strong connections with a large range of media sources and outlets. We have also successfully generated media coverage to promote successful brand awareness campaigns. Therefore, we developed a strategic PR plan for A4D which involved making strategic media connections and output.
Flex Public Relations filmed, edited and produced the A4D campaign. We also enabled the Adventure for Dementia’s cause campaign to be aired on Channel 7 News Cairns and Regional Queensland. We also partnered with the media team of IRONMAN triathlons, to also promote and be a part of the campaign. This greatly increased the campaigns awareness and amplified the number of sponsors and donations for the cause. Therefore, we assisted in raising more than $28,000 for the campaign and managed to gain over 10 major sponsorships for the cause. As well as that, we also facilitated the A4D social media presence to further enhance the awareness of the campaign. The results from this included, an increase in the A4D's Facebook page reach by 191%, by reaching 14,964 people the month before the event. We also increased engagement by 551%, with 6,870 engagements throughout the month before the event. While we also increased the page likes by 915% with an addition of 132 page likes, the month before the event.