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There is no silver bullet when it comes to your marketing and PR. Sure there's plenty of strategies, campaigns and options for you to consider, but even then they won't always be a sure fire hit.
So what to do when in doubt?
Go niche. Find your people and deliver for them.
This doesn't mean excluding people who may want to use your product or services, but rather focusing your efforts and $ towards those who would most benefit.
It means making phone calls, having meetings and creating images/graphics/videos that are geared towards people that your business has been designed to serve.
If you've already got a lot on your plate as a busy business owner or manager, then maybe this is something we could help with. But even if you've got the time and energy to do it yourself, always be mindful as to who you set out to serve in the first place.
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