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Friends Of Flex 13

There's been a lot of scary headlines this year. And if you believe the newspapers, it's only going to get scarier.

So lately I've found myself asking friends and clients what's really happening, what are they seeing in their day to day and what is the vibe in their world?

And lately I've found the answers to be pretty optimistic.

It's true that this isn't the case for everyone, everywhere and it's true that this year has been particularly harder on some industries than others, but generally speaking I've found mostly positive people saying mostly positive things about their mostly positive results. Coincidence?

Last week we were out on site taking this shot of Ramee, the owner of Big Pappa's Pizza and The Windy Cafe in Camira. A cracking bloke and as optimistic as they come!

This leads nicely to an email I received recently from (World Renowned Marketing Guru) Seth Godin.

He wrote...

If your team is up by thirty points at halftime, it’s not optimistic to expect that you’re going to win–it’s a realistic assessment.

Optimism is an attitude and a choice. It involves context and focus. We’re not deluding ourselves with the reassurance that everything is going to be okay (because that’s not productive). Instead, we’re committed to finding things we can contribute to, work on and improve. We’re devoted to seeking out useful lessons and to discovering where the benefit of the doubt might be helpful.

Positive thinking doesn’t solve every problem. But it’s a much better tool than negative thinking.

You can receive these emails too. Just sign up to Seth's daily blog here.



This Thursday at 1pm Flex Public Relations is co-hosting Understanding & Engaging with the Political World as part of the LVL Up Consulting Webinar Series.

During the webinar we'll be joined by guests who have worked on both the progressive and conservative side of politics in Canberra, Brisbane and interstate to give you a behind the scenes insight as to what really goes on in the political world.

We'll be happy to take questions and discuss how you can get the most out of your local representative.

This 45min webinar will be worth your time, so hit the button below and register your place now.

Video of the week:

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